Promotion Program

This time around we created a Ad Campaign to promote a new line of clothing coming to a department store, or a made up store. I picked H&M one of my favorite stores, and came with a concept to create the Ad around. I remember that when I was making this, it was snowing like crazy, one of the coldest years in New Jersey since I moved here, so I was inspired by that, made theme "Winter-land". The point of this Ad was to attract new customers to the store, making H&M gain more profit and maybe new loyal consumers. This Ad above I created with Photoshop, which was kind of difficult, because I'm not completely comfortable with it. Although I had difficulties with Photoshop, I really liked the outcome, and served it's purpose.